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Privacy Policy

General
Trends Alley is committed to protecting your privacy. This Privacy Policy explains how your personal information is collected, used and disclosed by Trends Alley and what are your rights regarding your personal information.

This Privacy Policy applies to our website, www.trends-alley.com.pk. By accessing or using this website, you signify that you have read, understood and agree to this Privacy Policy and our Terms of Use.
What information do we collect?
The information we collect includes but is not limited to :

  • Your name
  • Contact details
  • Mailing and billing addresses
  • Debit/Credit card numbers

By using this website, you consent to the collection of your personal information.
How do we collect this information?
We collect information from you when you visit our website, register an account, place an order or subscribe to our newsletter.

There are also situations in which we may collect your personal information from third parties that consent to the disclosure of such information and for Trends Alley to send you marketing communications.

If we collect information about an individual from a third party, we will take reasonable steps to inform them as to why we are collecting this information, how we will use it and if we will disclose it to any third parties. We shall collect personal information from you only by lawful and fair means and not in an unreasonably intrusive way.
How do we use the information we collect?
Trends Alley uses your personal data for the following purposes :

  • To create your personal account at www.trends-alley.com.pk
  • To process your orders
  • To send updates on the delivery status
  • To improve our service based on the feedback we receive from you
  • To send you marketing offers such as newsletters and our catalogues
  • To contact you in the event of any problem with the delivery of your items
  • To enable us to answer your queries and to inform you of new or changed services
  • To administer a contest, promotion, survey or other site feature
  • To be able to analyze your personal data to provide you with personalized marketing communications
  • Disclosing your data to fraud prevention agencies, if required
  • To validate that you are of legal age for shopping online.
Do we disclose the information we collect to third parties?
We may share the information that we collect with third parties for purposes related to the management of your account with us. These include organizations that provide us support services such as postage, data processing and analysis, research, e-mail management, advertising, customer contact, technology, banking, payment, debt collection and maintenance services. We will also disclose personal information when we are required to do so under the law.

Trends Alley does not, under any circumstance, store or hold your debit/credit card details. These are only used to process your order using our payment service provider's systems. Rest assured, all personal information on our website is protected by an additional security layer called SSL, which ensures that your sensitive information is transmitted securely through an encrypted link.
How do we use your email address?
By submitting your email address on this website, you agree to receive emails from us. You can cancel your participation in our mailing lists at any time by clicking on the opt-out link that is included in the respective email. We only send emails to people who have authorized us to contact them directly or indirectly through a third party. We do not send unsolicited commercial emails.

By submitting your email address, you also agree to allow us to use it for customer audience targeting on sites like Facebook, where we display custom advertising to specific people who have opted-in to receive communications from us. Email addresses submitted only through the order processing page will be used for the sole purpose of sending you information and updates regarding your order. If, however, you have provided the same email address to us through another method, we may use it for any of the purposes stated in this policy.

Reviews and Ratings
If you provide a review or rating for a product available through www.trends-alley.com.pk, we reserve the right to publish part or all of it on our website together with your first name. We may also publish it for promotional purposes on our social media and other platforms.
How do we protect your information?
We take all possible steps to protect the personal information we hold against loss, unauthorized access, use, modification, disclosure and other misuses. We cannot, however, ensure or warrant the absolute security of any information or guarantee that your information may not be accessed, disclosed, altered, or destroyed by a breach of our physical, technical, or managerial safeguards.
How long do we keep your information?
We will only keep your data for as long as necessary to carry out our services to you and fulfill the purposes described in this policy. After that, we will remove your personal data from our systems or depersonalize it so that we can’t identify you. However, we cannot remove your data when there is a legal storage requirement, such as bookkeeping rules, or when there is a legal ground to keep the data, such as an ongoing contractual relationship.
Cookies
We use “Cookies” to identify areas of the website you have visited. A cookie is a small piece of data stored on your computer or mobile device by your web browser. We use cookies to personalize the content that you see on our website. Most web browsers can be set to disable the use of cookies. However, we recommend that you leave your cookies enabled as they allow our systems to recognize your browser to enhance and simplify your visit.
Facebook Pixel
Facebook pixel is an analytics tool that allows us to measure the effectiveness of advertising by understanding the actions people take on our website. We use the pixel to make sure that our ads are shown to the right people. The Facebook pixel may collect information from your device when you use the service. It collects information that is held in accordance with its Privacy Policy.
Links to Other Websites
This policy does not apply to websites maintained by other companies or organizations to which we link. Trends Alley is not responsible for any personal information you submit to third parties via our website. Please ensure that you read the Privacy Policy of such other companies or organizations before submitting your details.
Your Rights
You have the right to request information about the personal data we hold on you. If your data is incorrect, incomplete or irrelevant, you can ask to have the information corrected or removed. If you require further information about our Privacy Policy, please send an email to care@trends-alley.com.pk. If you wish to talk to our Customer Service team, please call at 0301-0866608.
Changes to Our Privacy Policy
Trends Alley reserves the right to amend this Privacy Policy at any time without notice. The changes shall be effective immediately once the revised policy is posted on this website.
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